Product Design Leader with more than 20 years of user experience, creative direction, full-stack design/development, branding, marketing, content creation across all digital platforms. Well-versed in current digital trends and technology, as well as Agile methodologies. I never sit still, and thrill at growing my skillset — giving me a truly deep toolbox to solve problems.
Skillset
Product Design
- User Research and Discovery
- Data analysis
- Competitive and gap analysis
- Accessibility guidelines
- Persona development
- Information Architecture
- Usability testing
- Heuristic evaluation
- Journey mapping
- Design systems
- Ideation and workflows
- Product design
- Interaction design
- Mobile Design
- Web Design
- Wireframes
- Prototyping
- Copywriting
- Design research
- HTML, CSS & Javascript
- Art Direction
- Agency Experience
- Product Management
- Advertising Design
- Adobe Suite
- SEO/SEM
Visual Design
- Creative Direction
- Branding
- Visual design
- Front-end development
- SEO/SEM
- Google Analytics
- MySQL
- Video/Audio editing
- Illustration
- Photography
- Magazine Publication
Marketing
- Digital Marketing
- Email Marketing
- Copywriting
- B2B and B2C experience
- Marketing automation
- Marketo Platform
- Analytics
- Campaigns
Software
- Figma
- Adobe XD
- Photoshop
- Illustrator
- InDesign
- Premiere
- Audition
- Audacity
- Zeplin
- Data analysis
Education
- Associates’ degree – Visual Communication, Collins College (1999)
- Advanced certification – art theory, art history, and the elements of design, Art Instruction School (1992)
A few extras
- Taught English in Peru and explored South America
- Accomplished fine artist
- Speaks Spanish and some Farsi
- Gardener and Antique
- Book collector