Sometimes we find ourselves surrounded by scattered resources and inconsistency reigns supreme. Distributed development teams and siloed projects under a unified platform and a single tech stack led to a brand with multiple personalities and widely inconsistent user experience. Often the root of the problem is internal, starting with the guidance of what pages should look like, and a set of resources, components and tokens that ease the burden of reinventing a wheel. 

In 2020, it was time to change the tone and look at Cyberscout. They needed to stand out with simple clarity, in a tightening crowd of competitors. Competitors tended toward blue tones, and traditional ‘safe’ looks, driven home with a ‘scaring is caring’ approach to marketing.